By Will Atwater Krista Morehead, 27, has worked in her family’s business since she was a teenager. She described that…

Barely a week goes by without a new beauty brand launching – and while that makes it an exciting industry,…

Cutting through the marketing noise and TikTok trends, these shows deliver unbiased, straightforward tips on everything from serums to supplements….

Yes, the popularity of matcha is still going strong. On Tiktok, the hashtag #matcha has amassed over 160 million views,…

An Oakland County jury on Tuesday delivered a $106 million verdict against a Birmingham-based health and beauty business after six…

For centuries, the phrase “beauty is in the eye of the beholder” has dominated discussions of aesthetics. This adage suggests…

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant…

A favorite of Los Angeles-based cosmetic dentist Jon Marashi, this paste skips traditionally used preservatives and instead uses ingredients that…

Researcher intrigued by how Olive Young defended its home turf from US beauty giant Sephora Shoppers browse through products at…

As part of its ongoing brick-and-mortar expansion, Amazon is launching a new beauty and health products store in Milan, Italy….