TechCrunch

Twitch’s money guy talks about the revenue split controversy and its monetization long game

Twitch has had a tense year, in part due to community backlash over policy changes that affect the way creators can monetize their content. Last year, the company announced that it would end the 70/30 subscription revenue split deal that it had offered select streamers in favor of prioritizing ad revenue. In June, Twitch launched the Partner Plus program, a new monetization tier that would grant eligible creators a 70/30 subscription revenue split on the first $100,000 they make per year.