TechCrunch

Gag City is a viral win for Nicki Minaj

Welcome to Gag City, the pink metropolis inhabited by stans and brands alike. In the days leading up to the release of “Pink Friday 2,” Nicki Minaj’s fifth studio album and sequel to her debut record “Pink Friday” that dropped on Friday, Twitter was flooded with AI-generated images of pink-toned cityscapes. Gag City, the dreamy false utopia ruled by Minaj and her Barbz, broke through stan Twitter and became a viral meme that brand accounts immediately used for their own marketing — promoting Minaj’s album for free.