Do it for you — a new study has found three in five Americans are motivated to start a new fitness routine in 2024 to look good for themselves. Commissioned by Optimum Nutrition and conducted by OnePoll, the poll of 2,000 U.S. adults revealed, over the next 12 months, people are prioritizing themselves when it comes to their fitness: aiming to lose a certain amount of weight (43%), increasing their general strength (43%) and increasing their general mobility (35%). But seeing a noticeable difference in the mirror takes time. The average person believes it takes six weeks of a new fitness regime before they can see a physical difference. And once they’ve seen results in themselves, 54% said it’s “easier” to maintain their routine. However, 48% were worried about potentially losing the motivation to get fit and 65% believe the motivation to increase their level of physical fitness does actually wane over time.