![The Snuts release third album on new label](https://i0.wp.com/ichef.bbci.co.uk/news/976/cpsprodpb/05E8/production/_132721510_thesnuts.jpg?resize=870%2C489&ssl=1)
From partying in Las Vegas with pop stars to recording a new album in the Highlands, Scottish rock band the Snuts have had an eventful past year.
Now the West Lothian quartet are hoping to achieve another feat – helping the mental health of other musicians.
The foursome have departed major record label Parlophone and decided to release new album Millennials independently.
The Snuts say they were tired of the stress and pressure accompanying life on a big label.
The group say they grew weary of demands, including an increased focus on getting the band to go viral via TikTok videos and social media content.
They hope their own label, Happy Artist Records, can eventually add other acts and provide an alternative way of working.
Singer Jack Cochrane told BBC Scotland’s The Edit: “We’re going to build a healthier and safer environment for young artists.
“When we signed a record deal the landscape was totally different. The music was at the forefront, that’s what you were asked to sell yourself on.
“Right now the landscape says ‘what is your personality like, how do we sell that’ and the music comes after.
“Hopefully we can create a space where resources are there for younger artists who are feeling that mental strain of having to be on camera [all the time].”
![Jack Cochrane](https://i0.wp.com/ichef.bbci.co.uk/news/976/cpsprodpb/EC60/production/_132721506_snuts2.jpg?resize=870%2C489&ssl=1)
Cochrane added that members of their management team would “be panicking” whenever the band said they wanted to take a break from using social media.
He believes that focus itself creates an unhealthy environment.
He added: “It’s brutal. My heart almost goes out to young artists because there’s such an instant rejection out there. [Musicians will think] ‘I’ve worked hard on this song and I’ve only had 10 likes so I must be failing’.
The singer says that the continual pressure became a “strain on your emotions”.
Bassist Callum Wilson added: “Major labels like you to think you can’t write songs without a big name producer, that you can’t chart without a big name behind it.”
The group point to another Scottish musician, the pop star Lewis Capaldi, for being an inspiration by taking a break from gigging to focus on his mental health, saying that “it’s great that he feels he can take a step back.”
‘No fear this time’
Despite their experience, the quartet are still relative young guns musically, having formed while at school in Whitburn.
Two albums of rowdy and raucous indie rock, including the chart topping W.L, earned them a devoted following and let them quit their day jobs, with two nights at Glasgow’s famous Barrowland venue already sold out for the end of February.
Wilson worked as a joiner before he was part of the band and still finds it hard to take in the adulation.
He added: “Being dropped into this industry you can definitely feel like an imposter at times, so it’s surreal seeing someone go off their nut [at their gigs]. It’s really humbling.”
![Millennials](https://i0.wp.com/ichef.bbci.co.uk/news/976/cpsprodpb/7730/production/_132721503_millennials2.jpg?resize=870%2C870&ssl=1)
The Glasgow shows will come on the heels of releasing Millennials, a record they made in Fort William, where they enjoyed the fact there was “no pubs, no shops – it was nice to be isolated”.
Although the record is made in Scotland, the group have been travelling the world, including a run of dates supporting former One Direction singer Louis Tomlinson.
The band became friends with the pop star after being on the same bill before, and while they’ve been happy to knuckle down and work hard on their own label and new album, they’ve left time to enjoy themselves too.
Jack Cochrane says the new album is “our most confident record, there is no fear this time round in putting this one out.
“Creating the record has been so much freer, it just felt like friends in a room doing what we love doing… it felt natural.”