Ulta Beauty is stepping up its support for women and teens who may be experiencing mental health issues—and aims to focus on promoting well-being.
The retailer’s philanthropic arm, The Ulta Beauty Charitable Foundation, states it will continue “championing joy” and using the power of beauty as a force for good by providing resources to help increase confidence, improve physical health and create a sense of belonging for women and youth.
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‘Well-being and Beauty are Intrinsically Connected’
This year, Ulta Beauty Charitable Foundation will expand its social impact nationally—and commit more than $3 million to nonprofit partners focused on mental health and well-being.
Jodi Caro, general counsel, chief risk & compliance officer at Ulta Beauty, comments:
“Well-being and beauty are intrinsically connected and fundamental to who we are as a company. More than 91% of our associates and the majority of our guests are women; we’re also seeing teens engaging with beauty early on.”
Caro continues, “As the largest beauty retailer in the U.S., we have the power to help shape how young people experience beauty and a responsibility to ensure women and teens have access to the resources and support they need to nurture their holistic well-being inside and out.”
Since 2016, the Ulta Beauty Charitable Foundation has donated more than $61 million to improve the lives of women and families.
How Ulta Beauty Will Increase Efforts
To advance its well-being efforts, the Ulta Beauty Charitable Foundation is launching a national fundraising campaign across its stores benefiting Big Brothers Big Sisters (BBBS).
The Foundation will also donate more than $1 million in 2024 to national nonprofit partners focused on well-being, including The Jed Foundation, Active Minds, and Girls Inc.
To reach all communities including BIPOC and LGBTQ+ communities, the foundation is also donating $2 million to nonprofit partners that focus on well-being efforts specific to these communities.
The Ulta Beauty Charitable Foundation will also continue its longstanding support for the Breast Cancer Research Foundation (BCRF) through monetary and in-kind donations, and an in-store fundraising program.
A National POS Donation Campaign
The Ulta Beauty Charitable Foundation is expanding its relationship with BBBS to become its national well-being partner—and is launching a national point-of-sale donation campaign to bring mental health resources to youth across the country.
From May 19 through June 15, guests will have the opportunity to donate to BBBS in Ulta Beauty stores. The donations will be used to help activate Youth Discovery & Wellness resources in 2024, which will reach children and teens in the program with resources for self-care, self-expression, and self-discovery.
To kick off the partnership, Ulta Beauty associates packed 2,000 health & wellness kits at the company’s Field Leadership Conference in April, which will be distributed to BBBS “Littles.”
Support for Ulta Beauty Associates
Ulta Beauty is also committed to offering company associates year-round support and resources to enhance their well-being and opportunities for success. These include financial wellness planning and guidance resources, annual memberships to a meditation tool and training on wellness, mindfulness, and inclusion.
