WE FINALLY HAVE a date: Amazon Prime Day 2024 is happening on July 16 and 17, and while we’ve been waiting for one of the largest online sales of the year to arrive, we’ve noticed that some major brands are already offering big discounts.

Some of the best early Prime Day deals are on home gym equipment, like this Runow treadmill, and personal tech, like these Apple AirPods. Of course, it’s also a great time to score on Amazon’s own products, like a Fire TV.

VIEW ALL EARLY PRIME DAY DEALS HERE

We’ll keep a close eye on these early sales and update this list as needed, but this is just a sneak peek at all of the discounts to come. If you see something you like, go ahead and add it to your cart now—we don’t know if items will still be on sale or in stock come mid-July!

What is Amazon Prime Day?

Prime Day is Amazon’s biggest sale of the year, and tens of thousands of items will be discounted. Of course Amazon’s own products will be on sale, which makes it a good time to pick up a Kindle, Fire TV, or one of the Echo speakers.

When is Amazon Prime Day 2024?

This year, the sale falls on July 16 and 17, but there are usually significant markdowns before and after the sale, too. Shop early deals when you see them, because there’s no guarantee items will still be on sale by July 16. And if you don’t get to shop on the actual Prime Day dates, you will likely still be able to find low prices in the days following the sale.

Do I have to be an Amazon Prime member to shop the sale?

Yes, the discounts on July 16 and 17 are only available for Amazon Prime members, but early sales are open to anyone. Not a member? It’s easy to sign up, and you have several options. You can get a 30-day free trial, see if you qualify for a less expensive student membership or the Prime Access program, or sign up for a regular annual subscription.