As 2025 unfolds, here are the top emerging K-beauty trends you’ll want to adopt for a glowing transformation, according to Dr Rinky Kapoor, cosmetic dermatologist & dermato-surgeon, The Esthetic Clinics.

1. The 15-Step Scalp and Hair Care Routine

Gone are the days when a quick shampoo and conditioning session sufficed. In 2025, scalp health takes centre stage with an elaborate 15-step scalp and hair care routine. This trend begins with a detailed scalp analysis using electronic devices to identify issues like dandruff, oil buildup, or sensitivity. The routine includes exfoliation, scalp massage, deep cleansing with specialised shampoos, hair masks, and layered conditioning.

“This method focuses not only on nourishing your hair but also on revitalising the scalp, which is often neglected,” explains Dr Kapoor. “It’s ideal for individuals suffering from chronic dandruff or weak hair roots.”

What is your secret for Korean glass skin? (Source: Getty Images/Thinkstock)

2. PDRN for Skin Rejuvenation

The buzz around PDRN is growing fast. This DNA-based ingredient, derived from salmon, is now making its way into high-end serums, creams, and even facial treatments. PDRN is celebrated for stimulating collagen production, enhancing elasticity, and promoting wound healing.

“PDRN is a game-changer in anti-ageing,” says Dr Kapoor. “It boosts skin repair mechanisms, improving texture and tone over time. Look for it in advanced K-beauty products.”

3. The Rise of 3-D Masks

Sheet masks are evolving! The newest trend is 3-D masks, designed to fit the face perfectly, offering a snug, custom-like feel. These masks ensure deeper penetration of active ingredients, delivering targeted hydration and repair.

“3-D masks are a step up from traditional sheet masks,” explains Dr Kapoor. “Their design minimises gaps, ensuring the entire surface of the skin benefits from the nourishing ingredients.”

4. Customised Colour Analysis for Natural Radiance

Forget one-size-fits-all makeup solutions. Customized colour analysis, a viral trend in 2025, helps individuals discover their perfect shades for foundation, blush, and other beauty products. Using advanced techniques to evaluate skin undertones, this approach ensures a harmonious, natural glow.

“Custom colour analysis is perfect for enhancing your skin’s natural beauty,” says Dr Kapoor. “It avoids mismatched tones, which can dull your overall look, and replaces them with shades tailored to your unique complexion.”