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METHODOLOGY

For the fourth time, Newsweek, in collaboration with market research partner Statista, recognizes the Most Trustworthy Companies in America across 23 industries, based on evaluations of U.S. residents. In the corporate world, maintaining trust among customers, employees and investors is paramount for success in an increasingly competitive landscape. This ranking aims to provide guidance and to highlight the companies that are most trusted in the United States. Trust can have several forms and be viewed from different perspectives. Recognizing this, Newsweek and Statista developed a methodology which considers several key aspects of trust.

The Most Trustworthy Companies were selected based on a holistic approach to evaluating trust. The three primary pillars of trust were considered: customer trust, investor trust, and employee trust.

The analysis followed a 3-step process:

1. Market definition: All companies headquartered in the US with a revenue over $500 million were considered in the study. Public as well as private companies were eligible.

2. Extensive survey: The core of the analysis was an independent survey of approximately 25,000 U.S. residents, who rated companies they are familiar with across the three dimensions of trust. In total, 102,000 evaluations of companies were submitted. The field period ran from CW 43 to CW 45 2024.

3. Social Listening: For each company that received a sufficient number of evaluations, a Social Listening analysis was conducted. This involved researching what was said about a company, across various media segments to determine whether the public sentiment towards a company was positive, neutral or negative. In total, over 304,000 mentions were gathered. Additionally, all companies that were involved in any recent scandals or lawsuits relevant to trust were excluded from the analysis.

The overall score was composed of, 80% from the survey results, and 20% from social listening analysis. The 700 companies with the highest score have been awarded as Most Trustworthy Companies in America 2025. The final list is categorized by industries.

About Statista R
Statista R is a world leader in the creation of company, brand, and product rankings and top lists, based on comprehensive market research and data analysis: Statista R recognizes the best. With a team of over 100 expert analysts and in cooperation with more than 40 high profile media brands across all continents, Statista R creates transparency for consumers and business decision makers and helps companies build trust and recognition across a plethora of industries and product categories. Visit r.statista.com for further information about Statista R and our rankings.

Statista R is a division of Statista. The leading data and business intelligence portal provides an extensive collection of statistics, reports, and insights on over 80,000 topics from 22,500 sources in 170 industries. Find out more at statist

Download the full methodology here.