Developed by the former president of Kiehl’s, Chris Salgardo, this men’s grooming brand provides innovative and intuitive products that are deceptively simple. The founder developed all the formulas from scratch using natural, non-toxic ingredients, and used his learnings from his years in skincare to create products that don’t just work, but you actually want to use.

Similar to Horace, Atwater breaks out products by unique needs. However, it’s a bit more streamlined with simple three options: normal/combination, dry, and oily. While the dry and normal options are also stellar, no other brand nails the demands of oily skin better.

Product Highlight: This is led by the Oil Regulator Facial Cleansing Bar and Oil Regulator Facial Moisturizer. The moisturizer is great, as its gel-consistency is both lightweight and nongreasy, so oily folks can use it without fear of residue, however, the cleansing bar is what’s truly special. Most people with oily skin understand the importance of using lightweight, nongreasy moisturizers and creams, but few pinpoint the importance of soap in this journey.

So many standard soaps and washes strip away skin’s natural oils, causing it to overcompensate and produce more sebum (aka how our skin naturally fights dryness) to restore its moisture balance. Not this bar though, with hero ingredients charcoal to excess oil and sebum, and with glycerin to rest