It’s not often a new brand comes along and immediately nails modern grooming, but House of Atlas, with its innovative take on razors, did just that. The brand’s ergonomic razor delivers a smooth, controlled shave with a flexible head that offers precision across every crevice of your face. Plus, it comes with a magnetic hook for easy storage, whether you’re an in-shower shaver or not.

The shave cream also softens and nourishes skin, while the aftershave soothes and hydrates instantly after. Simply put, every product from House of Atlas feels thoughtfully made—they’re sleek, functional, and built to last without gimmicks in mind, just performance. Add in the fact that this is only $12, and it’s the most excited I’ve been about a shave brand in a long time.

Read More: Best Razors