The SM Group is increasing nationwide access to beauty and wellness products through its retail subsidiaries to meet rising consumer demand.

SM Beauty, with 77 branches, offers more than 1,000 beauty brands, including premium global names such as YSL, Lancôme, and Calvin Klein. Select stores have also introduced “beauty hubs,” which are dedicated spaces where customers can get services like hair coloring and makeovers with guidance from a growing team of professional beauty advisers.

– Advertisement –

“Beauty and wellness have shown significant growth across every demographic,” said Jonathan Ng, president of SM Retail. “At SM, we will continue to be at the forefront of meeting customers’ evolving preferences by offering enriching experiences through suitable and unique products and services.”

Health and beauty remain among the fastest-growing global markets, driven by increasing demand for wellness, personal care, and beauty solutions. The Global Wellness Institute projects the global wellness economy to reach nearly $9 trillion by 2028.

The Philippines is emerging as a significant player in this market. In 2023, the country ranked 13th out of 218 economies worldwide in the personal care and beauty segment of the global wellness economy, underscoring its growing market size and the influence of its young, wellness-conscious demographic.

Meanwhile, Watsons Philippines, another SM retail affiliate, continues to expand its footprint and redefine the beauty and wellness shopping experience through exclusive skincare lines, health services, and sustainability-led in-store innovations.

As demand continues to surge, SM remains committed to shaping the future of beauty and wellness retail by offering more choices, deeper experiences, and nationwide accessibility for every Filipino.

– Advertisement –