The moment you walked into the SHE Media Co-Lab at SXSW, it was clear it would not be a typical conference. Tables were lined with products, from wellness tools to educational materials, all designed with women’s bodies in mind. The panels reflected that same theme. Gynecologists, surgeons, Olympic medalists, actors, and podcasters filled the stage, while a majority-women audience sat eager and engaged, ready to learn more about their bodies and well-being.

One of the most interactive sessions, From the Ground Up: Rituals for a Stronger, More Aligned Life with Gabby Reece, immediately shifted the energy in the room. Instead of beginning with conversation, former pro beach volleyballer Reece guided the audience through a breathing exercise. As we settled into our seats, she instructed us to place a hand on our stomach, close our eyes, and imagine a place where we felt completely at peace. Breathing slowly at first, then gradually increasing pace, the room moved in unison.

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Within moments, the atmosphere changed from buzzing to calm and focused. The exercise wasn’t just about relaxation, but awareness, and by the end, everyone was more present, our attention sharpened, our bodies grounded.

When asked how to better align life with personal health, Reece emphasized simplicity over dependence on technology. “I build plans that ultimately reflect me,” she said. “You don’t need the Oura Ring.”

In a generation increasingly reliant on such wearable technology to track sleep, stress, and overall health, Reece’s message stood out. Because while these tools can provide helpful data, she stressed, no device understands the body better than the individual living in it.

The conversations shifted later in the day with Scott Galloway — professor, podcaster, and author — who introduced the concept of “wallet activism.” His session drew a more diverse audience, including more men, and focused on how everyday financial decisions reflect personal values.

Galloway highlighted how many people subscribe to multiple platforms — streaming services, online retailers, and apps—without considering the broader impact of where their money goes. From political affiliations to corporate practices, he argued that consumer spending is one of the most powerful tools individuals have.

By choosing where to spend (or not spend) money, consumers are effectively “voting” for the kind of world they want to support. His message encouraged us to be more intentional, urging us to research companies and align spending habits with beliefs.

On Sunday, the focus turned inward again — this time, to recognizing and responding to what the body is trying to communicate.

In the panel Designing a Life on Your Terms, speakers emphasized the importance of not dismissing physical discomfort. Too often, pain is normalized or ignored, particularly among women, they said. The panel challenged that mindset, reinforcing that ongoing discomfort is not something anyone should have to live with.

“We have to be CEOs of our own bodies,” said Michela Bedard, an advocate and global change agent for women’s health.

Her statement resonated deeply, reframing personal health as something that requires active leadership and attention. It’s not just about reacting to symptoms, but about proactively understanding and advocating for one’s own body.

Gynecologist Dr. Karen Tang, meanwhile, offered practical advice on how to take that control. She emphasized the importance of documenting physical experiences — tracking symptoms, noting patterns, and writing down concerns as they arise.

Annual doctor visits can feel rushed or unproductive, often because patients struggle to recall specific details about their health over the past year. By keeping a record, Tang explained, patients can communicate more effectively and receive better care.

“In your ideal world, write down your ideas,” she said.

The advice resonated across the audience, including myself. Walking into an annual exam without knowing what to say or ask is a common experience—but one that can be changed with small, consistent habits.

Overall, the SHE Media Co-Lab at SXSW created a space not just for learning, but for reflection. Whether through breathing exercises, conversations about consumer responsibility, or reminders to listen to your body, the event empowered us to take a more active role in our own lives.

Lucero Corona is a digital journalist specializing in fast-paced storytelling and cultural reporting. From the assignment desk to festival floors, her focus is on bringing dynamic, front-row perspectives to audiences. 

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