I want to learn about beauty and health. I want to find products that suit me. I want to actually try out services I’m curious about.

For those who visit events with such thoughts in mind, what brands are they interested in right now, and whose content do they refer to? Furthermore, what is the deciding factor for them when choosing products and feeling that they want to continue using them?.

From the visitor survey of “Change/me BEAUTY MEETUP 2026” held in Shinjuku, Tokyo, on October 12, 2026, we were able to see the reasons why they visited the event, what they want to experience next, and what they prioritize when choosing products.

Change/me is a brand that supports the changes of each individual, based on the concept, “People can change at any time. I, too, can change.” Connecting customers who wish to “change” with companies and brands that want to support that desire is also our role.

We have compiled the voices of the visitors this time into a report so that you can use them when considering how to deliver products and services.

What you can learn from this report

• What brands are visitors with a high interest in beauty and health paying attention to right now?

• Whose content do they refer to when obtaining information on beauty and health?

• What is the number one reason for visiting beauty and health-related events?

• What specifically do those who visited saying they “want to learn about beauty and health” want to learn?

• How do the programs people want to participate in change across their 20s, 30s, and 40s?

• What is the biggest deciding factor for thinking, “I want to keep using this even if I have to pay for it”?

• What are visitors looking for in products and experiences, as revealed through free-form responses?

At the end of the report, we have included all responses regarding past events and organizers they have participated in, companies and brands they want to participate with in the future, products they want to experience, and influencers and content creators they refer to on a daily basis.

You can see as concrete data what kind of products and information visitors with high enthusiasm—enough to actually visit the venue—are interested in.

This report can be utilized by the following people.

A report aimed at everyone involved in beauty, health, and lifestyle, such as cosmetics and beauty equipment, health foods and supplements, beauty salons and esthetic salons, fitness, retail and e-commerce, media, and PR and event planning.

• You want to know what kind of products and information people with a high interest in beauty and health are looking for right now

• When introducing your company’s products or services, you want to consider the angle of your appeal to match the person you want to reach

• You want to find themes that customers will want to participate in for events or seminars

• You want to think about what you want customers to verify through product experiences or sampling

• You want to know which influencers attendees refer to, and use that as a reference for PR and collaborations

If you are interested, please feel free to receive this report and use it as material to think about what kind of people you want to know about your company’s products or services, and in what form you will deliver them.

How to receive the free report

❶ Please register for the official LINE account “Change/me Corporate Inquiries”

❷ Send the message “1012 Report” in the chat screen.

❸ Please follow the instructions you receive to get the report.

*This report is a compilation of 714 post-event surveys from the “Change/me BEAUTY MEETUP 2026” held on October 12, 2026. The survey overview and aggregation methods are listed at the end of the report.

Information on Exhibiting and Sponsoring “Change/me Xmas Fes 2026” (December 24, 2026)

Change/me is looking for companies and brands that will support the “desire to change” of our attendees together with us.

You can participate according to how you want to deliver your products and services, such as booth exhibitions, gifts/sampling, flyer distribution, or sponsorship. Participation via only gifts/sampling or flyer distribution is also possible.

Please check the following page for details on how to participate and recruitment information.

In addition, regular events are scheduled to be held throughout 2027. We are also accepting consultations for booth exhibitions and advance reservations, so please feel free to contact us.

We hope that this event will be useful in helping to promote your company’s wonderful products and initiatives.

Change/me will continue to support each individual’s desire to “change” under our brand concept of “People can change at any time. I, too, can change.”.

Furthermore, we will continue our efforts to support the activities of companies and brands that wish to nurture those desires and deliver products and services.

If there is anything Change/me can do to help, please feel free to reach out to us.