Posted in Beauty

These Are the Best Jones Road Beauty Products of 2022

   Published Date: September 13, 2022

Bobbi Brown is a name that has permeated the beauty industry for decades as both a makeup artist and the founder of her bespoke beauty line. But in 2020, the beauty mogul created a new line of beauty products for those who don’t necessarily like makeup — enter: Jones Road Beauty. We’re diving in to look at the essence of this brand, which products will work best for your skin, and how to score the “no-makeup makeup” look.

Created via the philosophy that the world doesn’t need an oversaturation of beauty products but rather better quality products that you can use in moderation, Jones Road Beauty highlights minimalist makeup that’s “streamlined” in every sense of the word — from production, to ingredients, to how it feels on your skin. 

“Our customer base is vast,” Bobbi Brown tells PEOPLE. “It spans many generations and ethnicities. Jones Road is for anyone that understands and loves the no-makeup makeup esthetic. I’ve been a makeup artist for 40 years and I have a good understanding of what women want. They want beauty products that are clean, easy to apply, and that work. It’s really that simple.”

“Most women don’t want to look overly made up,” she explains. “They want to look like themselves on their very best day. When a woman feels good in her skin and knows she looks her best, then she is confident and happy. In my experience, the two best beauty products you can have are confidence and happiness. That’s what Jones Road strives to deliver.”

If you’re curious about the transition from Bobbi Brown Essentials to Jones Road — Brown relinquished the rights to her name to former parent company Estée Lauder. She left the brand in 2016. Over the next four years, the makeup artist expanded into different ventures such as going back to school, launching a boutique hotel, wellness brand, and becoming a health coach, but as she says, “I’m a makeup artist first.” Brown was preparing to teach a Masterclass, and “started experimenting with a lot of different makeup products. I love formulating and creating new products.” Shortly after, she met with a chemist, and created the first products in the Jones Road Beauty collection. She launched it the day her non-compete expired in 2020, naming the brand Jones Road after a road trip the MUA took to The Hamptons.

“Jones Road is a return to my roots as a makeup artist and entrepreneur, but the difference now is that I have decades of experience behind me,” says Brown. “I knew exactly what to do and what not to do this time around. Plus, I’m really happy to be the boss again. When I want to do something now, I just ask myself — and I usually say yes!”

Here are the products we’re most excited about, and how to best incorporate them into your beauty routine.

Frequently Asked Questions

  • “When I started working on Jones Road, I wasn’t thinking about the competition — I was thinking about what I wanted and what I know other women wanted because they ask me for it every day on my social media channels,” says Brown. “I was laser-focused on creating a clean beauty brand that over-delivered on my expectations. Jones Road is a reflection of who I am today. I’m wearing less makeup today than I ever did, and so are the models who I’m making up in my chair. That transparent, naturally beautiful look feels more modern right now than a full face of makeup. Jones Road is an edited indispensable collection of clean, high-grade formulations designed for all ages, skin types and skin tones.”

  • Jones Road was originally surrounded by drama after a beauty creator’s negative review went viral on TikTok. Meredith Duxbury, known for heavily applying product on her face for dramatic transformation videos, was disappointed when What the Foundation (intended for moderate application) didn’t work with her go-to technique. The clip started a conversation, and even led to Bobbi creating her own response video to enlighten the TikTok creator on how to use the product for best results. We can’t emphasize this enough — this tinted moisture balm is for light application only, so if you prefer a layered full coverage look, just reach for a different product.

  • Yes! This balm is designed to be a multipurpose product, so you can use it on all zones of the face as well as parts of the body. The smooth consistency makes it great to prime the skin or wear as a sealing glow over makeup. You can place it on your eyelids before packing on some eye tint or shimmer, or across the lips and cheeks for a little extra dewiness. And you don’t have to stop at your face — place some miracle balm on your collar bones for shine or even bronze the contours of your chest with a darker shade of this product. And if you need help deciding which shade you need, there’s a quiz designed to help you select one!

  • While “clean” is not a regulated term in the beauty industry, Bobbi Brown wanted to create a brand that focused on products made and processed with good-for-you ingredients and practices. Every product is made without phthalates, sulfates, or BPA (among many other controversial ingredients). In terms of vegan products, the mascara, most of the skincare line, and the brushes are vegan, and do not include any animal byproducts — however, some products do include beeswax and carmine. All of the packaging is 100 percent recyclable and made with Forest Steward Council-certified post-consumer fiber.

Take Our Word For It

Madison Yauger is a staff writer for PEOPLE who’s tested hundreds of lifestyle products across all categories. With a background in news and lifestyle journalism, she has a wide network of expert sources. She’s previously covered many beauty topics across skincare, makeup, and hair. For this story, she spoke to Jones Road Beauty founder Bobbi Brown, researched the brand, and tested several products firsthand.

Author: Health Watch Minute

Health Watch Minute Provides the latest health information, from around the globe.