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As a self-proclaimed beauty enthusiast, I have several prestige brands in my makeup and skin care rotation. While a bit of splurge, many of these beauty brands and their pricier products are worth the high cost. But it’s a common misconception that all less expensive beauty products are lower in quality.
Through all my testing of various products and potions, I’ve found plenty of products that have nailed down the perfect combo of delivering a high quality formula at an affordable price. In fact, many of these lower-cost skin care and makeup products will run you less than $20. And, better yet, they’re all readily available at Target.
The general merchandise retailer is home to hundreds of makeup and beauty products that I’ll argue work better than some prestige brands — and they somehow do it at a price point that won’t break the bank. (All the more reason to splurge on the season’s must-wear trends, right?)
From concealers to on-trend lippie shades, here are 11 affordable beauty products that clock in under $20 to grab during your next Target run.
16HR Camo Concealer
Cover up those dark circles and blemishes with this lightweight concealer that provides up to 16 hours of full coverage. The vegan and cruelty-free formula dries matte without settling into fine lines for a blurring effect that’s ideal for photos and all-day video calls.
e.l.f.
Lifter Lip Gloss Makeup with Hyaluronic Acid
Formulated with hyaluronic acid, this lip gloss smooths and enhances your pout for the illusion of fuller-looking lips. Choose from one of 20 high-shine shades, in a variety of neutral and pinky tones.
Maybelline
Baked Blush
Give your cheeks a flushed, rosy look with this versatile blush. The powder formula can be built up to reach the desired intensity, while providing a luminous finish to the high points of the face.
Milani
Murumuru Butter Bronzer
Infused with murumuru butter, this buildable bronzer softens, conditions, and moisturizes skin while adding year-round warmth to the face. The vegan and cruelty-free formula easily glides on with the included sponge applicator and blends out smoothly, leaving no harsh lines behind.
Physician’s Formula
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Photofocus Natural Finish Setting Spray
You may already be a fan of a cult-classic setting spray — but why pay $30+ when you can get the same results for just $5? This Wet n Wild setting spray prevents makeup from cracking, transferring, and fading for all-day wear, and its hydrating formula also provides a natural finish to the skin, thanks to the addition of soothing aloe vera.
Wet n Wild
Mighty Patch Original Acne Pimple Patches
When you feel a pimple starting to come on, slap one of these babies on it. These hydrocolloid stickers work to reduce inflammation and shrink the size of pimples in just six to eight hours, and they’re suitable for all skin types, too.
Hero Cosmetics
Semi-Matte Lipstick
Meet your next go-to lippie. Courtesy of Black-owned beauty brand Mented Cosmetics, these semi-matte lipsticks provide lips with a brown to pink tint, depending on the shade. Vegan and cruelty-free, they’re surprisingly hydrating, thanks to the inclusion of castor oil in the formula.
Mented Cosmetics
AHA 30% + BHA 2% Peeling Solution
Skin care devotees love The Ordinary for its no-nonsense formulas and inexpensive price tags. Show your dermis some TLC with this exfoliating face peel that contains salicylic acid and hyaluronic acid to even both texture and tone. For optimal results, use on oily, dry, or combination skin for 10 minutes, no more than twice per week.
The Ordinary
Expressie Quick-Dry Nail Polish
One of the top trending nail shades for fall 2022, this moody green shade from Essie is truly gorg. Free from potentially harmful chemicals like formaldehyde, toluene, and dibutyl phthalate, the formula is also quick drying, matting down in just minute.
Essie
Unwind & Reset Lavender Cloud Nourishing Hair Mask
This clean-beauty deep-conditioning hair mask is infused with mango seed butter and avocado oil to transform dry or damaged hair into soft and shiny strands. It’s also formulated with essential oils to provide a calming effect while using.
Being Frenshe
Photo Finish Correct Anti-Redness Primer
Ideal for both the days when you don’t want to wear a lick of makeup and those where you have on a full face, this color-correcting primer instantly neutralizes redness, thanks to its green-tinted formula. Additionally, rose and mushroom help calm irritation, and it helps makeup glide on (and stay on, too).
Smashbox
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