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Though some may argue that it’s an arbitrary distinction (“it’s just another day!” — cue the eye roll), the promise a new year brings is prime motivation to push yourself forward, closer to your ultimate goals. There’s a lot to be said about New Year’s resolutions, but one of the easiest ways to embrace new-year-new-me mentality is through careful curation of your beauty routines. Think about it — skin care is how you start and end the day, combining health and wellness with rituals of self-love and commitment to consistency. And if the best new beauty products of January 2023 line your medicine cabinet, half the work is practically done for you.
To kick 2023 off right, your favorite beauty brands are starting strong with revitalizing serums, strengthening hair treatments, and glamorous new makeup products all ready to make short work of all those TikTok trends crowding your feed. More than a few beloved brands are extending their lines outside of their own comfort zones — MAC makes skin care now! — not unlike a resolution of their own. To jumpstart your 2023 routines, TZR’s compiled an (ever-growing) list of the month’s best beauty products. Regardless of if your goals are a more even complexion, stronger strands, or that perfect, cheek-chiseling contour stick, everything needed to put your best face forward is right here.
January 2023 Skin Care Launches
Best New Serums
Hyper Real Serumizer Skin Balancing Hydration Serum
Already beloved for their legacy line of cosmetics, MAC makes its official foray into skin care with the launch of its Hyper Real collection. Harnessing makeup artists’ intrinsic understanding of what makes the perfect makeup canvas, this serum-moisturizer hybrid contains a blend of hydrating ingredients to nourish skin as well as AHAs and BHAs to retexturize.
| Pros: Hydrating; retexturizing | Notable Ingredients: Japanese peony extract; niacinamide; hyaluronic acid; ceramides |
MAC
10% Pure Niacinamide Serum
Help fade discoloration and rebalance the skin with this niacinamide serum from skin care experts La Roche-Posay, backed by rigerous clinical testing. It also contains hyaluronic acid to better retain skin’s moisture, even working to even out tone and hydration levels on hands.
| Pros: Clarifies; balances | Notable Ingredients: Niacinamide; hyaluronic acid |
La Roche Posay
Midnight Ritual Retinol Renewing Serum
Consider building your 2023 skin care ritual around Summer Friday’s transformative new serum. By combining retinol and retinyl linoleate — two distinct and complementary retinoids — with calming classics like niacinamide and tiger grass, even sensitive skin can enjoy its smoothing, brightening effects. | Pros: Tested for reactive skin; soothing ingredients minimize irritation (though you should always patch-test) | Notable ingredients: Retinol; hyaluronic acid; tiger grass; oatmeal |
Summer Fridays
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Best New Moisturizer
Argan Pro-Retinol Megamoisture Face Cream
By softening line-smoothing retinol with a fluffy moisturizer rich in their signature Argan oil, Josie Maran might have just found a workaround to that whole “actives irritation” thing. The creamy texture melts into skin while the plant-based retinol gets to work on dullness, fine lines, and discoloration. | Pros: Balanced ingredient list; refined retinol type | Notable Ingredients: Aloe leaf juice; shea butter; watermelon seed oil |
Josie Maran
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Best New Cleansers
Avocado Ceramide Moisture Barrier Cleanser
If last year belonged to the skin microbiome, 2023 absolutely belongs to the skin moisture barrier. Glow Recipe’s hydrating new cleanser puts maintaining your skin’s delicate moisture balance ahead of all else. Fortifying the all-important barrier with ceramides and prebiotics, it simultaneously eliminates pore-clogging bacteria, daily grime, and lingering makeup with cleansing avocado oil.
| Pros: Manages skin microflora with prebiotics; hydrates while cleansing; sensitive skin-friendly | Notable Ingredients: Prebiotics and postbiotics; ceramides; colloidal oatmeal; avocado oil |
Glow Recipe
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Best New Body Oil
Bum Bum Body Firmeza Oil
Bring a taste of summer to the long (…long…long) winter months still ahead with Sol de Janeiro’s new Bum Bum Body Firmeza Oil, which just so happens to feature the brand’s truly addictive signature scent. But it does more than just smell like the perfect balance of sultry-sweet — the oil’s proprietary caffeine complex, along with the included micro algae and Brazilian olive oil, hydrates skin while depuffing and soothing for a firmer, smoother look. | Pros: Clinically-backed stats; immediate and compounded results; Cheriosa 62 scent | Cons: Scent might not be for everyone | Notable Ingredients: Guaraná Caffeine+ Complex; micro algae extract; Brazilian olive oil |
Sol de Janeiro
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Best New Face Oil
Hydrabarrier Nourishing Face Oil
Even if you don’t deal with breakouts, the word oil tends to be a divisive one in the skin care world — but it could actually be the key to restoring your moisture barrier, plumping fine lines, and even banishing stubborn texture. OLEHENRIKSEN’s latest does just that by treating skin to a slew of peptides and Scandinavian berry oils that sink immediately into skin — no transfer to your pillows. | Pros: Clinical-testing backed; instantly absorbing | Notable Ingredients: Ceramides; squalane; berry seed oils |
OLEHENRIKSEN
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January 2023 Makeup Launches
Best New Primer
All About The Blur Blurring & Smoothing Primer
Like most things in life, the secret to flawless makeup application is all in the prep work. Thanks to a velvety, skin-blurring complex found alongside hydrating hyaluronic acid and vitamin E, concealers, skin tints, and foundations glide over filled-in pores with ease. | Pros: Blurring; hydrating | Cons: Breakout-prone skin types should patch test |
Stila
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Best New Contour
Shape Tape Contour
The newest counterpart to the brand’s ultra-viral Shape Tape, Tarte’s easy-to-use bronzing wand helps carve out cheekbones, jawlines, and nose tips for contouring beginners and experts alike. The tapered tip allows for very precise application with the creamy, blendable formula makes it all look so natural. | Pros: Twist-up design; easy-blend formula | Cons: Just five shades available now |
Tarte
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January 2023 Hair Launches
Best New Bond Treatment
The Mane Agent Advanced Molecular Bond Repair
This lightweight bonding treatment contains a combination of chia seed extract, polysaccharides, and amino acids to repair damaged hair. It’s also convenient to use as it doesn’t need to be rinsed out, plus adds heat protection to protect even further.
| Pros: Lightweight, no-rinse, heat protection | Notable ingredients: Chia seed extract, polysaccharides, amino acids |
Maya Chia
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Best New Shampoo
Honey-Infused Hair Wash
Yet another reason to save the bees — Gisou’s honey-powered shampoo manages to eliminate dullness-inducing buildup while delivering serious moisture. Along with bee garden oil and honey, the formula features Argan oil and even amino-acid rich proteins (whipped into a propriety blend, of course) for maximum hydration and bounce. | Pros: Naturally-derived; satisfying lather | Notable Ingredients: Argan oil; Mirsalehi honey; Mirsalehi bee garden oil complex |
Gisou
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