Clay lies somewhere between pomade and wax on the spectrum of hold, but unlike those two it has a dry texture, which lends itself to messier, piecier styles and natural, matte finishes. That said, since clay typically has a strong hold and is somewhat water resistant (it’s usually not water-based), it’s a good option for lots of styles when what you’re going for most is durability. Apply a clay with your hands, for instance, for a messier look or finish it off with a brush for a sleeker vibe that’s still going to hold all day without any shine.

This beloved clay is popular because first, it just works and second, it’s incredibly versatile. Just a little bit of this oily clay is enough to cover your whole head no matter what kind of look you’re going for. The oil content in the clay makes it a little bit smoother, which lends itself to sleeker styles, but since it’s a clay it’s ideal for piecer texture and messier looks, of course. Like a wax, it’s also great for detail work to get every single strand of your hair exactly how you want it. And while it gives your hair a gritty look, it’s still going to leave a matte finish that doesn’t look greasy or shiny.

Read More: Best Hair Clays